Jester King Brewery Interview with Co-Founder Jeffrey Stuffings
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Jester King is an authentic farmhouse brewery committed to mixed culture and spontaneous fermentation. Their beer incorporates their natural surroundings and local agriculture, to make beer uniquely tied to a time, place and people. Co-Founder Jeffrey Stuffings was a local home brewer who started working on Jester King in late 2007. Since then, Jester King has become a must visit place for beer connoisseurs as well as a staple in the Austin TX culture.
https://jesterkingbrewery.com/
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SHOWNOTES
00:47 - Explanation of Microflora in the fermentation process
04:49 - Spontaneous Fermentation Process
11:32 - How Jeffrey Stuffings, Co-founder of Jester King Brewery got into brewing
15:52 - Writing a business plan
18:14 - Hacking into the Notre Dame Alumni E-mail list to find funding
24:00 - How to Tackle business problems
25:59 - Marketing Jester King in the beginning
28:16 - Handling the initial debt of starting a brewery
29:29 - Building 1000 True Fans
33:30 - History of Laws impeding innovation for small breweries in Texas
39:26 - 1000 true fans
46:41 - Is there a price for Jester King?
50:16 - Will your kids take over Jester King one day?
53:12 - Time commitment to growing a business vs spending time with family. Work / Life Balance.
55:58 - Why do you do what you do?
58:17 - Stand for something and have a story to tell.