Content = Audience, Audience = Engagement, Engagement = Opportunities to Monetize | Jason Anderson | Founder of Quire
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Jason Anderson is the Founder of Quire, a radical new approach to achieving exceptional growth and transformation. They help you achieve your boldest aspirations by delivering the most valuable elements of investment banking, strategy consulting, and startups. Enabling you to do more, faster.
Quire’s Website: www.thequire.com
Follow the show on Instagram: @PassionInProgress
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SHOWNOTES
0:00 Intro
3:19 How do large media corporations monetize their content
4:59 "Content = Audience, Audience = engagement, engagement = opportunities to monetize and make money
5:10 How important is quality in the beginning?
5:59 Our clients spend an enormous amount of time concerned about staying a premium place for content
7:14 Media corporations leaning heavily into social content
9:58 What does your consumer really want?
10:54 Media is a strong form of engagement
11:45 It was Martha Stewart's job to be a media icon to sell more cookware
14:26 Ask yourself what is your boldest aspiration?
16:07 Capitol will force you to build something
17:49 A straight forward metaphor of business model
19:43 "Start with your vision, figure out a unique business model, and then figure out the cost
20:19 What is it that makes one person setup for success instead of someone else
21:10 No amount of money will make unhappy people happy
21:19 Do something unique
23:28 Jason talking about his past experience on wall street
25:37 What investment bankers really are
26:04 How you should raise capitol as a creator
27:41 Do people who do something just to get rich turn out successful?
30:59 The two conversations you will run into when companies are asking for money
33:54 The current state of evaluating the worth of digital publishers
35:21 Building a website vs growing a social presence
39:18 Making thick 200 page print magazines may be the future
41:44 Should you be platform first?
43:51 The surest way to die quickly is to replicate your competition
46:42 Why did Netflix win vs blockbuster
55:28 Why I like Spotify for podcasts better than Apple
58:48 The future of podcasting
1:07:12 Why does Jason do what he does.
1:11:39 Meditating rather than constantly grinding has changed my life
1:14:21 Sometimes the answer is not to look for the answer but to reframe the question
1:16:13 Why meditation and practicing being calm helps with the future of your business decisions